© 2014 by Braun and Latham.

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Passion for beer...and brewing

April 30, 2019

 

Together with his Cattolica colleagues Benni and Matteo, Mike published a study on how different types of passion motivate beer entrepreneurs to start their breweries. The study, published in the International Entrepreneurship & Management Journal, evaluated fifty-five entrepreneurs in the burgeoning Italian craft brew industry to understand their start-up motivations. As if beer itself isn't motivation enough...cheers!

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