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New Article published!

February 12, 2019

 

Mike and Scott, together with their colleague Benedetto at Cattolica Milan, got their article entitled "Strategy and Business Models: Why Winning Companies Need Both" accepted in Journal of Business Strategy. The article highlights the importance of addressing both competitive strategy and business models for the long-term success of a company. The prescriptive framework helps managers assess their company’s position based on the extent to which they attend to its strategy and business model simultaneously.

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