It's April, but the snow continues to fall in Missoula, MT. So, without much reason to go outside, there may be time well spent with a book or two. On the shelves right now is a different type of read: How not to be wrong, by Jordan Ellenberg. It's a book about math...but not a math book. Rather, it applies the logic of math to everyday thinking. For existing strategists, as well as those in the making, it's a must-read, since it goes to the heart of using both the left and right hemisphere simultaneously to evaluate decisions and come to conclusions. Do yourselves a favor and get it on your list. Heck, even Bill Gates says it's a top-10 read!