And Strategy takes over. For the past three years Mike's been keeping an eye on product subscription business models. Indeed, it seems there is a subscription box for everything: jewelry, pet snacks, adult toys...even head shop paraphernalia. As a business model, it's crossed dozens of sectors, and while some have been successful (see Gillette's $1 billion acquisition of Dollar Shave Club), others continue to quickly go the way of the dinosaur. In many cases, without scale, these casualties are suffering from a lack of...strategy. Just take a look at Blue Apron and its recent IPO...between Amazon's acquisition of Whole Foods, Albertson's buying Plated, and the dozen or so players like Home Chef, Freshly, Green Chef, Gobble - the list goes on - its drop in share price from $10 to $5 is hardly surprising. The business models need a strategy...something to make them unique, different...and protected
from competitive pressures in an increasingly crowded marketplace (click here for a taste!).