From Made in Italy to Made in Montana


Mike received funding for a joint collaboration with Professor Benedetto Cannatelli at partner institution Università Cattolica del Sacro Cuore in Italy to investigate and translate the success of the “Made in Italy” certification to the “Made in Montana” designation. The project focuses on understanding the success of the “Made in Italy” certification requirements, governing guidelines, campaign strategies, and branding approaches and to develop a framework for the “Made in Montana” program and Montana-based member companies.

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