© 2014 by Braun and Latham.

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Braun biscuit, anyone?

April 18, 2017

 

Every semester brings a new opportunity to learn something while teaching. This semester, Mike relied on Parker's Crazy Cookies, custom producer of cookies in your likeness, to explore different facets of business model design and innovation. Students evaluated potential scaling challenges of this California-based player in the multi-billion dollar cookie industry, in the process getting to taste the wares as well. Nice Hawaiian shirt, Mike...

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