And the art takes over. Indeed, strategic thinking extends far beyond the application of time-tested frameworks. Great strategic thinkers have the ability to reach beyond traditional ideas, rules, patterns and relationships, subsequently tapping into new ideas, forms and interpretations. The ability to capture, unpack and build out a company's core competence is indeed more art than science. And here's a great example of an organization, Williams F1 Racing, thinking creatively about what it does best. Click here.