Cars -> Boats

September 29, 2016

Aston Martin, in an effort to stem losses in its automotive business, just launched its first powerboat.  Priced a smidge over $1.5 million, the AM37 lets customers take their Bondian fantasies to the water. The CEO, Andy Palmer, envisions the brand to extend to handbags, clothing, and possible apartments. To what extent leveraging the Aston Martin name will help sales - or dilute the brand's exclusivity - remains to be seen. Here's the link.



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