Business Model Design Class


As educators, and especially in the discipline of business, it's imperative to stay timely. Over the past decade, some of the most quickly adopted managerial concepts and frameworks have been Blue Ocean Strategy, the Business Model Canvas and the Lean Startup. Over the past year, Mike's been developing an innovative course wholly focused on using these tools to understand the process of creating, capturing and delivering value. Here's a brief description of the course:

The purpose of this course is to make you better business mechanics. What does that mean? Take into account the following analogy: if a business is like a car, the tools you’ve gathered over the years have taught you how to become a good driver. That said, if the engine (business model) is broken, you simply won’t get very far, no matter how excellent your driving skills may be. That’s where this class comes in: as a business mechanic, you will have the know-how to disassemble and reassemble the various parts of a business, whether you’re trying to start it, fix it or supercharge it. As we progress through the semester, our aims will be for you to:

  • Create an active and dynamic business mindset

  • Recognize and capitalize on demand-driven opportunities

  • Hone your pattern recognition abilities

  • Enhance your problem solving skills

You'll find the syllabus for the undergraduate course in our Teaching Resources section.


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