Scott goes to the MOON...and back!
In the second week of November, Scott traveled to the windy city to be part of the MOON Summit. No, it's not a conference for rocket scientists, but the folks attending are just as smart - they are veterinarians who take care of your pets. Scott delivered a workshop appropriately named 'What Did Bob Dylan Know About Strategy? Times Are A Changin’ , offering guidance on coping with change in the veterinary industry and how to strategically respond to that change, including ways to create lock-in in creating value.