Scott goes to the MOON...and back!

November 13, 2014

In the second week of November, Scott traveled to the windy city to be part of the MOON Summit. No, it's not a conference for rocket scientists, but the folks attending are just as smart - they are veterinarians who take care of your pets. Scott delivered a workshop appropriately named 'What Did Bob Dylan Know About Strategy? Times Are A Changin’ , offering guidance on coping with change in the veterinary industry and how to strategically respond to that change, including ways to create lock-in in creating value.

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© 2014 by Braun and Latham.

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