Market Basket Demonstrates Low Cost Strategy - Read Scott in Lowell Sun
Market Basket is a local chain in the Boston area. It is a very well-run, and admired local family business. Recently, it announced a promotion that takes 4% off a customer's entire order for the rest of the year! With the Boston grocery industry undergoing a significant amount of change - this strategy is brilliant and reinforces their low cost position. Scott was interviewed in the following article.