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Market Basket Demonstrates Low Cost Strategy - Read Scott in Lowell Sun

January 14, 2014

Market Basket is a local chain in the Boston area.  It is a very well-run, and admired local family business.   Recently, it announced a promotion that takes 4% off a customer's entire order for the rest of the year!  With the Boston grocery industry undergoing a significant amount of change - this strategy is brilliant and reinforces their low cost position.   Scott was interviewed in the following article.

 

 

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