"Louie, I think this is the beginning of a beautiful friendship."

       - Rick in Casablanca


...sometimes great partnerships begin in the most unlikely of manners.   After leaving industry, Michael and Scott entered the PhD program in Strategy at the University of Massachusetts Amherst at about the same time.  During the next four years they built a personal relationship that formed the basis of their incredibly prolific partnership.  They have published over 20 joint articles, chapters, and books.  The two pride themselves on being practitioner - scholars, having "done" strategy in the trenches.

About us

Michael Braun, Ph.D.

Michael R. Braun, PhD, - left - is an educator at the University of Montana where he teaches entrepreneurship, strategic management, business model design, and international business. He has also taught in Italy and Switzerland, as both an adjunct and visiting professor. Previously Michael was a director with a Los Angeles-based merchant bank, where he developed investment strategies for leading private equity firms and managed acquisitions and divestitures for private and publicly-traded corporations. His early career was spent in business development in publishing, direct marketing, and e-commerce in Los Angeles, New York, and Europe, working with clients across multiple sectors. Michael lives in Missoula with his wife Daphne and their four children.


Scott Latham, Ph.D.

Scott F. Latham, PhD, - right - is an associate professor of management and was previously the Vice Provost for Innovation and Workforce Development at UMass Lowell. In teaching strategic management at the undergraduate and graduate level, he has won the college’s Teaching Excellence award. Scott worked for a dozen years in the software industry, primarily in start-up organizations, in a business development and marketing capacity. After leaving industry in 2005, he earned a PhD in strategic management. His research focuses on organizational decline, environmental turbulence, and innovation; it has been published in top journals such as Academy of Management Review, Journal of Management, Journal of Small Business Management, and Journal of Business Strategy. He has also been cited in media outlets, such as FOX, MSNBC, Entrepreneur Magazine, Mass High Tech, and the Boston Globe. As an executive board member at Massachusetts Medical Device Development Center (M2D2), the state’s medical device incubator, he works with startup organizations on business models, growth, and strategic positioning.